Simple addition (e.g., 3 + 2, 7 + 9) may be performed by direct memory retr
ieval or by such procedures as counting or transformation. The distribution
of associations (DOA) model of strategy choice (Siegler, 1988) predicts th
at procedure use should increase as retrieval interference increases. To te
st this, 100 undergraduates performed simple addition problems, either afte
r blocks of simple multiplication (high-interference context) or after bloc
ks of simple division problems (low-interference context). Addition took lo
nger and was more error prone after multiplication; in particular, there we
re more multiplication confusion errors on the relatively easy, small-numbe
r addition problems (e.g., 3 + 2 = 6, 4 + 3 = 12), but not on the more diff
icult, large-number additions. Consistent with the DOA, participants report
ed greater use of procedures for addition after multiplication, but more so
for small addition problems. The findings demonstrate that adults' use of
procedural strategies for simple addition is substantially influenced by re
trieval interference.