Recently, Wu and Follmann developed summary measures to adjust for informat
ive drop-out in longitudinal studies where drop-out depends on the underlyi
ng true value of the response. In this paper we evaluate these procedures i
n the common situation where drop-out depends on the observed responses. We
also discuss various design and analysis strategies which minimize the bia
s obtained with this type of drop-out. Of particular interest is the use of
multiple measurements of the response at each visit to reduce bias. These
strategies are evaluated with a simulation study. The results are highlight
ed with applications to both a hypertensive and a respiratory disease clini
cal trial, where multiple measurements of the primary response were made fo
r all participants at each visit. Copyright (C) 2001 John Wiley & Sons, Ltd
.