Overabundant white-tailed deer (Odocoileus virginianus) populations in urba
n and suburban areas can be controversial because of potential damage to la
ndscape vegetation, deer-vehicle collisions, and fear over transmission of
tick-borne diseases. Herd reduction is often proposed to solve these proble
ms; however, the ability of human residents to accurately perceive a herd r
eduction has not been demonstrated. We used mail surveys to study effects o
f a 50% localized deer herd reduction on the perceptions of residents in 2
areas tone control, one treated) on Hilton Head Island, South Carolina, ove
r 2 time periods (before vs. after herd reduction). Residents in the treate
d area perceived a decrease (P less than or equal to0.001) in the relative
abundance of deer using their yards after the herd reduction; residents in
the control area (where no deer were removed) did not. Residents in the tre
ated area reported seeing about 50% fewer deer after the herd reduction (P<
0.001); residents in the control area saw about the same number of deer. No
npermanent residents did not perceive the herd reduction that was noticed b
y permanent residents. Residents in both the control and treated areas want
ed to see fewer deer in their yard in the future. Residents did not report
a decrease in the money required to replace plants damaged by deer during o
ur one-year study. Our results indicate that costs to implement deer-herd r
eduction programs in urban and suburban areas may be justified based on the
benefits perceived by the residents.