Over the past 25 years more than 20 major studies have examined the technol
ogical potential to improve the fuel economy of passenger cars and light tr
ucks in the United States. The majority have used technology/cost analysis,
a combination of analytical methods from the disciplines of economics and
automotive engineering. In this review we describe the key elements of this
methodology, discuss critical issues responsible for the often widely dive
rgent estimates produced by different studies, review the history of this m
ethodology's use, and present results from six recent assessments. Whereas
early studies tended to confine their scope to the potential of proven tech
nology over a 10-year time period, more recent studies have focused on adva
nced technologies, raising questions about how best to include the likeliho
od of technological change. The review concludes with recommendations for f
urther research.