During human evolutionary history, there were "trade-offs" between expendin
g time and energy on child-rearing and mating, so both men and women evolve
d conditional mating strategies guided by cues signaling the circumstances.
Many short-term matings might be successful for some men; others might try
to find and keep a single mate, investing their effort in rearing her offs
pring. Recent evidence suggests that men with features signaling genetic be
nefits to offspring should be preferred by women as short-term mates, but t
here are trade-offs between a mate's genetic fitness and his willingness to
help in child-rearing. It is these circumstances and the cues that signal
them that underlie the variation in short- and long-term mating strategies
between and within the sexes.