The significance of the motivational determinants of animal and human behav
iour has been recognized for some time by psychologists, ethologists and ot
her students of behaviour. The diversity of mechanisms and processes which
have been proposed as explanations of motivated behaviour reflects the dept
h and complexity of this issue. In recent years, researchers interested in
designing artificial creatures and similar robotic devices have turned to t
hese theories of motivation as a means of making their creations more adapt
ive to real-world situations. This paper outlines some of the pertinent str
ands of motivation research in animal psychology and animal behaviour; topi
cs considered include ethological models of motivation and psychological ac
counts such as drive theory and incentive motivation. These theories provid
e the framework for a review of artefactual models which include a motivati
onal dimension in artificial neural and other parallel distributed animat c
ontrol mechanisms. The paper goes on to explore the potential of an interac
tive view of motivation, adopted by theorists such as F. Toates (1986, Moti
vational Systems, Cambridge: Cambridge University Press), as the basis for
identifying the problems of including a motivational dimension in the desig
n of artificial creatures, e.g. the issue of 'emergent motivation'.