we investigate how fairness concerns influence individual behaviour in soci
al dilemmas. Using a Sequential Prisoner's Dilemma experiment we analyse th
e extent to which co-operation is conditional on first-mover co-operation,
repetition, economic incentives, subject pool (United Kingdom vs. United St
ates) and gender. We find the most important variable influencing cooperati
on is the first-mover's choice, supporting the argument that co-operative b
ehaviour in social dilemmas reflects reciprocation rather than unconditiona
l altruism. However, we also find that cooperation decreases with repetitio
n, and reciprocation falls as its material cost rises.