Best practice - Marketing rules

Authors
Aufreiter, N Ouillet, PY Scott, MK
Citation
N. Aufreiter et al., Best practice - Marketing rules, HARV BUS RE, 79(2), 2001, pp. 30-31
Categorie Soggetti
Economics
Journal title
HARVARD BUSINESS REVIEW
ISSN journal
00178012 → ACNP
Volume
79
Issue
2
Year of publication
2001
Pages
30 - 31
Database
ISI
SICI code
0017-8012(200102)79:2<30:BP-MR>2.0.ZU;2-U