The aim of the study is to reformulate the conventional market model by con
sidering also long-run characteristics of forestry returns. Finnish stumpag
e prices and the stock market index are found co-integrated. Co-integration
relationship between timber and stock market indicates that there are fact
ors in timber market like high transaction costs, illiquidity or temporal l
ack of information, and in the Finnish case, price recommendations that are
priced by marker. The presence of long-run effects may make the short-term
market model mis-specified and it may,give misleading and incomplete resul
ts concerning the expected risk and return of forestry. In our case, the ma
rket model risk beta was only slightly biased. This study indicates that an
error-correction model is more appropriate model than the market model.