The interest in studying gene-environment interaction is increasing for com
plex diseases. However, most methods of detecting gene-environment interact
ions may not be appropriate for the study of interactions involving rare ge
nes (G) or uncommon environmental exposures (E), because of poor statistica
l power. To increase this power, the authors propose the counter-matching d
esign. This design increases the number of subjects with the rare factor wi
thout increasing the number of measurements that must be performed. In this
paper, the efficiency and feasibility (required sample sizes) of counter-m
atching designs are evaluated and discussed. Counter-matching on both G and
E appears to be the most efficient design for detecting gene-environment i
nteraction. The sensitivity and specificity of the surrogate measures, the
frequencies of G and E, and, to a lesser extent, the value of the interacti
on effect are the most important parameters for determining efficiency. Fea
sibility is also more dependent on the exposure frequencies and the interac
tion effect than on the main effects of G and E. Although the efficiency of
counter-matching is greatest when the risk factors are very rare, the stud
y of such rare factors is not realistic unless one is interested in very st
rong interaction effects. Nevertheless, counter-matching appears to be more
appropriate than most traditional epidemiologic methods for the study of i
nteractions involving rare factors.