This paper offers a bidding strategy model for use by contractors as part o
f a more informed approach in selecting which contracts to bid for, and as
a basis for determining the most appropriate mark-up level for Various type
s and sizes of construction work and client types. Regression analysis is u
sed in measuring a contractor's competitiveness between bids (by using the
lowest bid/own bid ratio) and within bids (by using the lowest bid/cost est
imate ratio) according to type and size of construction work and client typ
e. The model was tested on a large and reputable Hong Kong contractor. This
particular contractor's bidding behaviour was found to be largely unaffect
ed by the type of construction work, but significantly affected by the clie
nt type and the size of the construction work. Three quadratic models (regr
essing lowest bid/cost estimate on the size of the construction work) are a
lso successfully developed for projects from the private sector, the Hong K
ong Government and the Hong Kong Housing Authority, respectively. (C) 2000
Published by Elsevier Science Ltd.