An investigation of moral values and the ethical content of the corporate culture: Taiwanese versus US sales people

An empirical study using two ethics-related and three sales force outcome v ariables was conducted in Taiwan and compared to an existing U.S. sample. A cross the two national cultures, individual perceptions of corporate ethics appears to be a more direct determinant of organizational commitment than individual moral values. Differences between the two national cultures were found in ethics perception as it relates to moral values, job satisfaction , and turnover intention. Explanations for the differences are discussed.