Systems approach to knowledge development for creating new products and services

Innovative products and services were created using a combination of consum er-idealized design (CID) and market research. CID played a significant rol e by providing out-of-box thinking, with new design concepts and ideas. Sta keholder participation and input from the first CID session and the applica tion of field research helped with developing knowledge and understanding r egarding stakeholder needs and desires. This in turn provided guidelines to perfect concepts and more advantageously to position and promote new produ ct and service offerings. In addition, an effective validation and feedback system for the product and service designs were created using CID particip ants for the second time in tandem with focus groups, individual in-depth i nterviews and test marketing. Copyright (C) 2001 John Wiley & Sons, Ltd.