The rural Mardi Gras run is a rite of reversal in which a rowdy band of cos
tumed merrymakers visits homes and businesses to collect "charity" for a co
mmunal supper. Unorthodox conduct, misbehavior, and violence in this contex
t are often directly linked to intoxication. However, such drunkenness is a
form of ritualized inebriation that develops through drinking, the sense o
f freedom afforded by participants' anonymity, and their assuming expected
roles for the deep play associated with Mardi Gras. Violence and misconduct
are largely attributable to overzealous play, loss of temper, personal con
flicts, and spectators' negative reactions to Mardi Gras antics. Although s
eemingly chaotic, Mardi Gras follows an idealized script and it has mechani
sms of control which mediate between acceptable drinking behavior and play
and actual intoxication and misbehavior. There is, however, a negotiable gr
ay area within this spectrum that reflects variation within the Cajun cultu
ral ethos especially pertaining to drinking behavior.