I consider the prototype New Keynesian macroeconomic model with subjec
tive demand expectations of firms. In this model the firms' objective
demand is log-linear in their relative price. Firms believe that their
demand curve is linear or log-linear in their absolute price. They es
timate the parameters of this curve by least squares from past observa
tions on prices and quantities. The wage rate either clears the labor
market given firms' demand perceptions or is given in the short run an
d changes according to a linear Phillips curve. In either setup of the
model the interplay between learning and price setting confirms the s
ubjective model. Among the long-run equilibria are solutions at which
the representative household attains a higher level of utility as comp
ared to the rational-expectations outcome. If the supply of labor depe
nds upon the real wage, money is not neutral.