Antecedents of commitment and trust in customer-supplier relationships in high technology markets

The level of complexity and inherent perceived risk involved in customer re lationships in high-technology markets leads to an intricate interplay of f actors determining commitment and trust that in rum affect customer intenti ons to remain in the relationship. In this article, we develop a model in w hich aspects of the product, relationship management activities, and market variables are discerned and taken into account simultaneously as anteceden ts of trust, commitment, and intention to stay. The results from a qualitat ive and a quantitative study provide evidence for the influence of types of antecedents of trust, commitment, and intention to stay in supplier-custom er relationships in high-technology markets relationships. It is shown that particularly affective commitment plays an important role in these relatio nships (C) 2001 Elsevier Science Inc. All rights reserved.