Rh. Gramzow et al., Memory for in-group and out-group information in a minimal group context: The self as an informational base, J PERS SOC, 80(2), 2001, pp. 188-205
The authors argue that persons derive in-group expectancies from self-knowl
edge. This implies that perceivers process information about novel in-group
s on the basis of the self-congruency of this information and not simply it
s valence. In Experiment 1. participants recalled more negative self-discre
pant behaviors about an in-group than about an our-group. Experiment 2 repl
icated this effect under low cognitive load but not under high load. Experi
ment 3 replicated the effect using an idiographic procedure. These findings
suggest that perceivers engage in elaborative inconsistency processing whe
n they encounter negative self-discrepant information about an in-group but
not when they encounter negative self-congruent information. Participants
were also more likely to attribute self-congruent information to the in-gro
up than to the out-group, regardless of information valence. Implications f
or models of social memory and self-categorization theory are discussed.