An econometric model estimated the disutility of traveling long distances f
or depression treatment, and simulations calculated the utility loss associ
ated with selective contracting in rural and urban areas. A representative
sample of depression patients (n = 106) and all practicing providers (n = 3
,710) in Arkansas were identified and the distances between them were calcu
lated. Using discrete choice analysis, patient preferences for provider typ
e and travel distance were estimated. Simulations calculated the utility lo
ss associated with alternative scenarios of selective contracting. Provider
type and distance were significant predictors of provider choice. To equat
e the utility loss associated with selective contracting in rural and urban
areas, a slightly higher proportion of rural physicians and a substantiall
y higher proportion of rural mental health specialists must be contracted.
To avoid further reductions in geographic access, managed care organization
s should contract with a higher proportion of rural providers than urban pr
oviders.