More women than ever before are participating in a diverse array of sports.
However, at the same time, this popularity accentuates the femininity of t
hese sportswomen, protecting the "image" of women's sports. The underlying
message is that athleticism and femininity are contradictory, and females h
ave to go out of their way to show that they can be athletic and be sociall
y accepted. Kolnes' (1995) concept of heterosexuality as an organizing prin
ciple in women's sport provides the foundation for understanding the social
construction of females in sport. Generally, women who appear heterosexual
ly feminine are privileged over women perceived as masculine. Consequences
of nonconformity to hegemonic femininity in sport often include sexist and
heterosexist discrimination. This leads many sportswomen to emphasize femin
ine characteristics to avoid prejudice and discrimination. However, females
perceived as too feminine are then sexualized and trivialized, leaving wom
en to carefully balance athleticism with hegemonic femininity. However, in
less traditional sport settings, females are resisting, challenging, and tr
ansforming expectations of hegemonic femininity.