Mythological analysis of boating tourism.

This paper uses myths present in tourists' discource to provide insight abo ut their holiday experiences. Anthropological and linguistic concepts of my th are reviewed and written, photographic and interview data are presented from two contrasting groups of tourists on boating holidays to the Norfolk boards (UK). Myths were discernible in all three data strands, and relation ships between them made it possible to identify tourists' assumptions among their holiday, which were consistent from group to group and with previous ly published accounts of experiences. Myths often constrained individuals w ith unchallenged cultural baggage, but at the same time offered ways to esc ape these constraints, "personalizing" their experience and revolving inher ent conflict at the emotional level.