In this essay we introduce the idea of an epistemic triangle, with factual,
theoretical, and conceptual investigations at its vertices, and argue that
whereas scientific progress requires a balance among the three types of in
vestigations, psychology's epistemic triangle is stretched disproportionate
ly in the direction of factual investigations. Expressed by a variety of di
fferent problems, this unbalance may be created by a main operative theme-t
he obsession of psychology with a narrow and mechanical view of the scienti
fic method and a misguided aversion to conceptual inquiries. Hence, to redr
ess psychology's epistemic triangle, a broader and more realistic conceptio
n of method is needed and, in particular, conceptual investigations must be
promoted. Using examples from different research domains, we describe the
nature of conceptual investigations, relate them to theoretical investigati
ons, and illustrate their purposes, forms, and limitations.