Much can be learnt about early modern society by studying its clothing. Thi
s article considers the place of clothing in Venice in the sixteenth and ea
rly seventeenth societies. In so doing it questions the assumption that the
lower social orders would, if they were given the opportunity, copy the co
nsumption patterns of privileged groups within society. A discussion of the
clothing supply in Venice affords insights into the various uses of dress
in the city. It indicates that early modern Venetians, like modern consumer
s, appear to have derived a variety of benefits from their stock of clothes
.