The aim of this paper is to evaluate critically whether under a market syst
em, monetary exchange is always and everywhere based on profit-seeking beha
viour. To do this. the paper examines paid informal work, a form of work co
nventionally conceptualized as low-paid employment heavily imbued with prof
it motivations on the part of both the consumer and supplier. Using structu
red interviews with 400 households in UK lower-income urban neighbourhoods,
however, this paper shows that most paid informal exchange is seldom under
taken by either purchasers or suppliers to achieve maximum money gains. Ins
tead, it is mostly conducted for and by close social relations for reasons
associated with redistribution and sociality. In line with recent developme
nts in economic geography associated with the 'cultural turn/s', therefore.
this paper points not only to the social-embeddedness of paid informal exc
hange but also to how, at least in these UK lower-income neighbourhoods, th
e increasing penetration of monetary exchange has not marched hand-in-hand
with marker, relations. In this extensive and growing sphere of monetary ex
change, the profit motive is largely absent. Consequently, rather than cons
truing paid informal work as the ultimate manifestation of unbridled profit
-motivated capitalism, this paper instead shows such work to be a large alt
ernative economic space within contemporary capitalism where monetary excha
nge is embedded in alternative social relations, motivations and pricing me
chanisms.