In the present article, the viscoelastic behaviour of creams containin
g silicone surfactant was investigated. The creams prepared by own pre
scription were highly concentrated emulsion systems of white petrolatu
m. Methyl cellulose hydrosols were incorporated instead of purified wa
ter for facilitation and acceleration of the cold emulsification proce
ss and for improving the spreadability of the creams. Rheological eval
uation was carried out under continuous and oscillatory flow condition
s. All systems exhibited shear thinning behaviour: in the presence of
methyl cellulose hydrosols the apparent viscosity increased, indicatin
g more ordered internal structure. Oscillation experiments at an ampli
tude within previously determined linear viscoelastic area showed typi
cal viscoelastic behaviour. The incorporation of methyl cellulose hydr
osol increased the viscous response of the system more than the elasti
c one. A simultaneous decrease in droplet size was confirmed using low
temperature differential scanning calorimetry and transmission electr
on microscopy.