Maximizing results with focus groups: Moderator and analysis issues

Focus groups can be used to gather rich, detailed descriptions of shared in dividual experiences and beliefs. Group process enhances the richness of th e data obtained via this method. Nurses are skilled in gathering detailed a nd often sensitive information and applying therapeutic communication and i nterviewing techniques within groups. They can take advantage of these skil ls by using focus groups to collect qualitative data. To maximize the colle ction of high-quality data, pay specific attention to the selection and tra ining of the moderator, the development of the interview guide, and the ana lysis that addresses intragroup and intergroup processes. Copyright (C) 200 1 by W.B. Saunders Company.