Authors
Citation
Gp. Cachon et Ma. Lariviere, Turning the supply chain into a revenue chain, HARV BUS RE, 79(3), 2001, pp. 20
Categorie Soggetti
Economics
Journal title
HARVARD BUSINESS REVIEW
ISSN journal
00178012
→ ACNP
Volume
79
Issue
3
Year of publication
2001
Database
ISI
SICI code
0017-8012(200103)79:3<20:TTSCIA>2.0.ZU;2-A
Abstract
Since Blockbuster began sharing rental revenues with its suppliers, both pa
rties have seen increased profits. The authors say revenue sharing will wor
k for many products and services.