E-rogenous zones: Positioning pornography in the digital economy

Electronic commerce offers immense opportunities to the producers of pornog raphic products and services. Although this sector generates significant re venues, it is almost invisible in academic literature on the information so ciety and the digital economy, where it is both little discussed and undert heorized. We suggest that a social shaping of technology framework may help explain current moves by stakeholders in the industry to achieve legitimac y, and that this approach may assist future analyses of commercial dynamics in the online pornography sector.