The minimal supersymmetric standard model (MSSM) with universal soft breaki
ng terms has a negligible effect on the rare c --> u gamma decay rate. We t
herefore study a general model with non-universal soft breaking terms const
rained by vacuum stability and the experimental upper bound on the mass dif
ference of the neutral charm mesons. It turns out that gluino exchange can
enhance the standard model rate by up to two orders of magnitudes; in contr
ast, the contributions from charginos and neutralinos remain at least an or
der of magnitude below the QCD corrected standard model rate. (C) 2001 Publ
ished by Elsevier Science B.V.