Whole-genome duplication is believed to have played a significant role in t
he early evolution and diversification of vertebrate animals. The establish
ment of newly arisen polyploid lineages of sexually reproducing animals req
uires assortative mating between polyploids. Here, we show that genome dupl
ication call directly alter a phenotypic trait mediating mate choice in the
absence of genotypic change. Our results suggest that the direct effect of
polyploidy on behaviour is a consequence of increased cell size.