Authors
Citation
Ba. Lafferty, Services marketing: Integrating customer focus across the firm, 2nd edition, SERV IND J, 21(1), 2001, pp. 241-242
Citations number
1
Categorie Soggetti
Management
Journal title
SERVICE INDUSTRIES JOURNAL
ISSN journal
02642069
→ ACNP
Volume
21
Issue
1
Year of publication
2001
Pages
241 - 242
Database
ISI
SICI code
0264-2069(200101)21:1<241:SMICFA>2.0.ZU;2-6