In spite of the contemporary emphasis on publishing to enhance individual a
nd institutional profiles, there is little in the British literature on the
nature and process of academic writing. Nor is there sufficient research o
r support for academics aiming to improve quality and productivity in writi
ng. The Writing for Publication (WfP) programme described in this article a
ims to enable academic writers to improve their public output. Evaluation o
f the programme provides evidence of success in terms of 'hard' outcomes, s
uch as journal publications and conference presentations, and 'soft' outcom
es such as increased confidence and motivation, improved strategies for pro
ductive writing and increased self-knowledge through reflection. There is a
lso an observed impact on local research cultures. Monitoring of individual
s throughout the programme provided data on academic writing processes. Thi
s research suggests that a structured programme in writing development can
enable academics to improve their written output and writing process.