This article considers notions of the market in UK higher education. It is
argued that the economic market commoditises higher education as the accred
itations earned at higher education institutions. The author suggests that,
if this is the consequence of the market, then the notion is inadequate to
represent the achievements of higher level learners. In its place the auth
or conceives of a mechanism that is built on higher education being a conve
rsation by respectful and involved colleagues, who seek to develop educatio
nal relationships rather than transactional deals between traders.