Women's perceptions of breast cancer risk are largely inaccurate and are of
ten associated with high levels of anxiety about cancer. There are interest
ing cultural differences that are not well researched. Genetic risk counsel
ling significantly improves accuracy of women's perceptions of risk, but no
t necessarily to the correct level. Reasons for this are unclear, but may r
elate to personal beliefs about susceptibility and to problems or variation
s in risk communication. Research into the impact of demographic and psycho
logical factors on risk perception has been inconclusive. An understanding
of the process of developing a perception of risk would help to inform risk
counselling strategies. This is important, because knowledge of risk is ne
eded both for appropriate health care decision making and to reassure women
who are not at increased risk.