This study investigated the ethics of the bogus pipeline (BPL), a deceptive
method used to enhance the validity of self-reported attitudes and behavio
r. Potential participants in BPL studies (N = 180) read 1 of 6 descriptions
of published articles using the BPL, and provided their perceptions of the
costs and benefits of using this method. Results indicate that the BPL is
perceived, overall, as a useful and ethical research method. Although they
might experience some unpleasant emotions when exposed to the BPL, potentia
l participants believed that the studies using the BPL should have been con
ducted and that their benefits outweighed the costs. The present empirical
results will allow institutional review boards, granting agencies, and othe
r policymakers to complement value-based perspectives with utilitarian-base
d perspectives in making decisions regarding the use of the BPL.