Pharmacogenomics is a term recently coined to embody the concept of individ
ualized and rational drug selection based on the genotype of a particular p
atient, Customization of drug therapy offers the potential for optimal safe
ty and efficacy in an individual patient. Such a process contrasts current
prescribing practices, which use medications shown to be safe and effective
in patient populations or based on anecdotal experiences. Within patient p
opulations, medications vary in their efficacy among individual patients. M
ore importantly; a medication that is safe and effective in one patient may
be ineffective or even harmful in another. Underlying many of these phenot
ypic differences are genotypic variants (polymorphisms) of key enzymes and
proteins that affect the safety and efficacy of a drug in an individual pat
ient. An understanding of these polymorphisms has the potential to enhance
patient care by allowing physicians to customize the selection of medicatio
n to meet individual patient needs. Pharmacogenomics may also lead to impro
ved compliance and shorter time to optimal disease management, thereby redu
cing morbidity and mortality, Significant cost savings could result from re
ductions in polypharmacy as well as from fewer physician encounters and hos
pitalizations for exacerbations of underlying illness and because of advers
e drug reactions.