Within the history of books, the second half of the 18th century is viewed
as a period in which important developments took place: the production of t
itles grew substantially and there was increasing differentiation of titles
. Common opinion has been that these alterations in the supply of titles ca
nnot but indicate an increasing demand for reading matter. Several explanat
ory theories have been formulated based on this assumption, for instance En
gelsing's Leserevolution and Plumb's connection with an English 'consumer r
evolution.' These theories focus on a new, mainly middle class audience. Us
ing data gathered from household inventories, this paper shows that book ow
nership in the city of The Hague, the political capital of Holland, increas
ed in the first half of the 18th century. After this period, however, growt
h stagnated, and the number of book owners no longer increased. Thus, we ma
y surmise that the assumed increase in demand for books in the second half
of the 18th century was a rather hasty conclusion, and that the growth and
differentiation in the supply of books was a result of stagnation in demand
. Moreover, the increase in book possession in the first half of the 18th c
entury was not due to a middle class which came to possess ever more books,
but due to the lower classes who became owners of (ritual) books for the f
irst time, and especially to the growing collections of the elite. Book pos
session did become more varied, but this is true only of the period up to a
bout 1750. Additionally, I found no evidence for another general assumption
, the secularisation of book possession. The relative proportion of Bibles,
hymn and church books indeed decreased, but the possession of Collections
of sermons and other religious 'miscellany' grew. Cluster analysis shows th
at the possession of theological books seems more strongly related to relig
ious persuasion than to the socio-economic background of the possessors. Ap
plication of this method also suggests that the majority of books in 18th c
entury bookcases in The Hague often served other purposes than reading per
se. The texts which literary historians usually associate with the middle c
lasses, like travel stories, novels and spectatorial magazines, only appear
ed in the libraries of the elite. (c) 2001 Elsevier Science B.V. All rights
reserved.