Responding to the challenge of a changing workforce: Recruiting nontraditional demographic groups

As a result of a shortage of qualified applicants and the changing nature o f the demographic composition of the workforce, there has been a recent inc rease in interest among human resource professionals in the targeting of re cruitment efforts toward specific subgroups of the population. Based on the professional literature, this article discusses principles for the recruit ment of Older Baby Boomers, Generation Xers, and members of racial and ethn ic minority groups.