In most applied cost-benefit analyses, individual willingness to pay (WTP)
is aggregated without using explicit welfare weights. This can be justified
by postulating a utilitarian social welfare function along with the assump
tion of equal marginal utility of income for all individuals. However, sinc
e marginal utility is a cardinal concept, there is no generally accepted wa
y to verify the plausibility of this latter assumption, nor its empirical i
mportance. In this paper, we use data from seven contingent valuation studi
es to illustrate that if one instead assumes equal marginal utility of the
public good for all individuals, aggregate monetary benefit estimates chang
e dramatically. (C) 2001 Elsevier Science B.V. All rights reserved.