Hosts with the most

Authors
Donovan, D Kafka, P
Citation
D. Donovan et P. Kafka, Hosts with the most, FORBES, 167(7), 2001, pp. 164
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
167
Issue
7
Year of publication
2001
Database
ISI
SICI code
0015-6914(20010319)167:7<164:HWTM>2.0.ZU;2-N
Abstract
TV talkers get more exposure, but what radio lacks in glamour, it makes up for in dollars. With rich profit sharing deals and hours more air time to s ell, deejays do just fine.