About face

Authors
Gallagher, L
Citation
L. Gallagher, About face, FORBES, 167(7), 2001, pp. 178
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
167
Issue
7
Year of publication
2001
Database
ISI
SICI code
0015-6914(20010319)167:7<178:AF>2.0.ZU;2-L
Abstract
After years of gross-out advertising, Benetton wants to go mainstream. Is i t too late?.