Despite common perceptions about the differences between line and staff per
sonnel, few studies have provided answers as to which group is more effecti
ve. This study explores in detail key differences in managerial strengths b
etween 46 line managers and 52 staff professionals in one of the fastest gr
owing, highly service-oriented retail organizations in the United States. U
sing behavioral data from a developmental multirater feedback effort, resul
ts suggest that staff personnel were more modest and accurate in their self
-assessments, while line managers were more service-oriented but significan
tly weaker at relationships, openness to new ideas, demonstrating respect,
and adaptability to change. (C) 2001 John Wiley & Sons, Inc.