Treating an individual difference predictor as continuous or categorical

Authors
Citation
A. Tybout, Treating an individual difference predictor as continuous or categorical, J CONSUM PS, 10(1-2), 2001, pp. 48-49
Citations number
1
Categorie Soggetti
Psycology
Journal title
JOURNAL OF CONSUMER PSYCHOLOGY
ISSN journal
10577408 → ACNP
Volume
10
Issue
1-2
Year of publication
2001
Pages
48 - 49
Database
ISI
SICI code
1057-7408(2001)10:1-2<48:TAIDPA>2.0.ZU;2-A