We realize uniform planar alignment of 5CB on isotropic untreated ITO subst
rate. The counterplate orientation is "imprinted'' on ITO and memorized by
adsorption of an oriented nematic layer. We measure the azimuthal and the z
enithal anchoring energies. We show that the memory induced anchoring stren
gth is similar to the one usually found for substrates with high anisotropy
. Studying rubbed ITO substrate, we show that in this case also the azimuth
al anchoring is mainly due to memory effect.