Although empirical evidence has shown that many male traits have evolved vi
a sexual selection by female mate choice, our understanding of the adaptive
value of female mating preferences is still very incomplete. It has recent
ly been suggested that female mate choice may result from females evolving
resistance rather than attraction to males, but this has been disputed. Her
e, we develop a quantitative genetic model showing that sexual conflict ove
r mating indeed results in the joint evolution of costly female mate choice
and exaggerated male traits under a wide range of circumstances. In contra
st to traditional explanations of costly female mate choice, which rely on
indirect genetic benefits, our model shows that mate choice can be generate
d as a side-effect of females evolving to reduce the direct costs of mating
.