We present data, both real and simulated, that show generalized least squar
es (GLS) estimation, intended to account for correlated response error stru
cture, can produce gross biasing in regression parameter estimates under mi
sspecified models with ignored errors in explanatory-variable measurements.
The bias, and its subsequent effect on mean squared error (MSE), can be mu
ch more severe than the apparently less appropriate ordinary least squares
(OLS) estimator. This article provides a theoretical basis for these effect
s by deriving expressions for the bias and MSE for the general GLS estimato
r through Taylor-series expansions. The results are compared with simulatio
ns for two specific weight matrices and applied to a dataset relating atmos
pheric pollutant levels in Los Angeles with average recorded wind speed. We
show that the bias (with subsequent implications for the MSE) is always wo
rse for the exponential correlation model with equally spaced explanatory-v
ariable observations and present a simple test to decide a preference for O
LS or GLS in practice.