Sensitivity to the bitter taste of 6-n-propylthiouracil (PROP) is an inheri
ted trait. Although some people find PROP to be extremely bitter, others ca
nnot distinguish PROP solutions from plain water. In a series of studies, g
reater PROP sensitivity was linked with lower acceptability of other bitter
compounds and with lower reported liking for some bitter foods. Women, ide
ntified as "super-tasters" of PROP, had lower acceptance scores for grapefr
uit juice, green tea, Brussels sprouts, and some soy products. Many of thes
e foods contain bitter phytochemicals with reputed cancer-protective activi
ty. These include flavonoids in citrus fruit, polyphenols in green tea and
red wine, glucosinolates in cruciferous vegetables, and isoflavones in soy
products. Consumer acceptance of these plant-based foods may depend critica
lly on inherited taste factors. This review examines the role of genetic ta
ste markers in determining taste preferences and food choices.