The I Can Cope program is an educational program developed to provide infor
mation on how to promote physical and emotional well-being to individuals w
ith cancer, their families, and friends. Through focus group and individual
interviews and-a mailed survey, the effectiveness of the selection, market
ing, implementation, and support processes associated with implementing the
program in the central Arizona and greater las Vegas, Nevada, regions was
evaluated. Findings, recommendations, lessons learned, and use of findings
are discussed.