The New England division Tell A Friend program implementation evaluation

Tell A Friend (TAF) is the nationwide program of the American Cancer Societ y that aims to decrease cancer mortality by encouraging unscreened women to have mammograms using a peer-to-peer approach. An evaluation via the Colla borative Evaluation Fellows Project:Project attempted to identify barriers and facilitators to successful implementation of TAFin-the New England divi sion. The proposed method included three surveys; this was revised because of a low response rate to initial e-mailed survey The actual method include d one shortened-survey and one follow-up survey Results are presented for a n initial and shortened surrey for staff and a follow-up survey of responde nts. Initial TAF implementation timelines were unrealistic, and the field s taff encountered many barriers to implementation of TAF in the targeted com munities. Changes are being made in training, management, and resources to ensure successful implementation Continuous re-evaluation is planned to ens ure the succeessful implementation and conduct of file program.