BC's forest industry is feeling internal and international pressure to chan
ge its practices, and there is an increasing move to certification, amidst
debates about preferred certification modes. This reflects changes in the e
conomies of many of Canada's rural and northern communities, which have tra
ditionally been dependent upon natural resources, but are now coming under
pressure from the global community - not only in economic terms, but in ter
ms of social values. As demography changes, and with it, social and economi
c values, this pressure is Likely to continue. The Canadian North first fel
t such pressure as a result of the European boycott of the Newfoundland sea
l hunt, and then anti-trapping boycotts that have occurred periodically sin
ce then. These campaigns have had a profound effect on the lifestyles, cult
ures and sustainability of the northern communities. Over almost three deca
des, the government, non-government organizations and people of the North h
ave had to learn to deal with and respond to these external campaigns that
threaten them. The lessons they have learned about the nature of these camp
aigns could be useful to the province of British Columbia, which is now com
ing under increasing pressure from Europe and the US regarding its forestry
practices. This paper outlines the evolution and characteristics of the in
ternational campaigns against sealing and trapping, as well as the experien
ces of northerners in dealing with them. It goes on to apply these lessons
to the BC situation, with some recommendations for appropriate responses. F
undamentally, these campaigns reflect changing demographic and social chara
cteristics and values in North America and Europe, and the changing relatio
nship of people to natural resources, but they also raise questions about f
air reflection of the variety of stakeholder interests in resource decision
-making, and the limits on definition of "stakeholders.".