Living local, growing global: Renegotiating the export production regime in New Zealand's pipfruit sector

The articulation between global food commodity complexes and the local prod uction regimes of particular contexts is a major gap in the new political e conomy literature on food regimes, food complexes, agricultural restructuri ng and local adjustment. This paper explores how different regions of produ cers in the New Zealand apple industry in the mid-1990s have negotiated the local export regime of production fashioned by the New Zealand Apple and P ear Marketing Board. This paper's focus on the Board's introduction of an i ntegrated fruit production programme in different growing regions is a cont ribution to understanding of local governance tensions arising in the expor t component of a national industry. (C) 2001 Elsevier Science Ltd. All righ ts reserved.